When you’re a busy accountant or bookkeeper, it can be difficult to find time to create and share social media content—let alone keep it engaging and relevant.
At Workflows for Tax Pros, we specialize in business coaching and consulting for tax professionals, so we genuinely get it.
To help, we’ve created this article to share ideas that are already working for others in your field. You’ll find proven strategies that feel like a helping hand, offering a shortcut to a complete social media content calendar—no need to reinvent the wheel.
Keep reading to find inspiration for bookkeeping and accounting social media posts that your business can start sharing today.
1. Tax deadline & date reminders
Keep your audience on track by posting regular reminders about tax deadlines and important dates. These are perfect for busy individuals and businesses who could use a little help staying organized. As deadlines and important dates approach, share these reminders to show your audience you’ve got their back and reinforce your role as their go-to resource. Here’s an example from Wiss:
2. Common tax & accounting questions
Another great idea for social media content for accountants and bookkeepers is to turn your knowledge into content by answering the tax and accounting questions potential clients ask you most often. Here’s a great example from one accountant’s Instagram.
Examples of FAQs to answer include:
- What tax deductions or credits am I eligible for?
- How do I choose the right business structure for my company?
- What are the deadlines for filing personal and business taxes?
- How can I maximize my retirement contributions for tax benefits?
3. Myth-busting posts
Create and share engaging posts debunking common misconceptions about taxes and accounting. By cutting through the misinformation, you position yourself as an expert who provides reliable, fact-based guidance that can be taken at face value. Here’s a great example we found on Instagram:
4. Updates about relevant tax law changes
Share recent tax law updates that specifically impact your target niche. Explain how these changes affect their industry or profession and offer practical advice on how to adapt to the new regulations. Here’s an example from Kruze Consulting’s LinkedIn:
5. Tax tips for small businesses owners
Grab the attention of small business owners with tax tips that make a real difference! Share practical advice on how they can snag more deductions, stay on top of tax rules, and fine-tune their strategy for maximum savings. Explore Instagram posts like this one to get some inspiration:
6. Memes
Add some humor to your social media by sharing accounting or tax-related memes. These posts are highly shareable and can boost engagement by resonating with your audience on a more personal level. Memes can make the sometimes dry subject of accounting more approachable and entertaining. Check out this great example from Bench Accounting:
7. Customer testimonials
Sharing customer testimonials on your social media platforms is a great way to show potential clients how you’ve already helped others. Post a quick quote or a short video from a satisfied client talking about how your bookkeeping or accounting services made their life easier. Here’s how 123Financials are making it work:
8. Community events
Highlighting your team’s participation in community events can be a great way to showcase your firm’s commitment to social responsibility. Whether it’s hosting a financial literacy workshop, participating in charity fundraisers, or supporting local initiatives, these activities demonstrate your dedication to the community, encouraging trust among your target audience. Eide Bailly is a great example of this, showing their involvement with Pride celebrations in their community on Facebook.
9. Educational content
Follow 1-800Accountant’s example and share educational posts that break down complex tax or accounting topics in easy-to-understand ways. Whether it’s a quick explainer on tax deductions or a step-by-step guide on bookkeeping basics, these posts help your audience learn while showcasing your expertise.
10. Accounting software insights
Share tips and tricks on popular accounting software, then show your audience how you can help them extract even more value from these tools. Here’s an example of an Instagram profile that shares tech insights in a way that’s simple for clients to understand.
11. Poll & results
Get your audience involved by running a poll on social media. Once the results are in, share what you’ve learned and offer your expert advice based on the findings. It’s a fun way to engage your followers and show that you’re tuned in to their needs.
12. Your achievements
Take a page from Rachel Harris’s book and celebrate your milestones and achievements with your audience! Whether you’ve snagged a new certification, wrapped up a successful client project, or won a business award, sharing these wins can boost your credibility.
13. Quick tips
Offer your audience valuable bite-sized advice that’s easy to digest and implement. Quick tips on topics like tax-saving strategies, efficient bookkeeping practices, or time management can provide immediate value. Need an example? Here’s one from Little Fish Accounting!
14. Inspiring content
Connect with your audience on a deeper level by sharing inspiring stories and content. Whether it’s about your own journey in the industry, a success story from a client, or a motivational quote like this one from Pretty Penny Accounting—content like this resonates emotionally and helps build a strong, relatable connection.
15. Promotion & discounts
Promote and attract new customers with offers or discounts on your services. Whether it’s a limited time offer for new customers, a referral special, or a seasonal promotion, sharing these on social media creates urgency and gets potential customers to act. Below Eide Bailly LLP promotes their webinar on their Instagram page.
16. Fun content
Don’t be afraid to share some fun and light-hearted content on your social media! A little humor or a few interesting facts can make your posts more engaging and relatable. It’s a great way to connect with your audience and show them that while you’re an expert, you also know how to keep things light (when appropriate, of course). This post from Apple Accounting Co. is a good example of sharing a joke that still adds value.
17. Team member highlights
Give your team some well-deserved time in the spotlight! Share posts introducing your staff, celebrating their achievements, or showing them in action. This is a great way for your audience to get to know the friendly faces behind the incredible work you do. Plus, it makes your business feel more personal and approachable. Here’s a good example from Wilson Accounting:
18. Interesting statistics
Share eye-catching statistics that highlight current trends or key facts in the tax and accounting world. Whether it’s a surprising fact about small business taxes or a stat that shows the benefits of proper bookkeeping, these posts grab attention and spark conversation. Universal Bookkeeping is a great example of a firm doing this right:
Wrap-up
There’s no one-size-fits-all social media for accountants and bookkeepers strategy. But with the inspiration in this article, you can create an interesting and engaging online presence that captures the attention of your audience.
From tax tips and deadline reminders to fun posts and employee spotlights, your accounting and bookkeeping social media posts can connect with your audience in a variety of ways. Use these tips to show your expertise, add a personal touch, and make your content enjoyable.
With a little creativity, you’ll build stronger relationships and stand out in the accounting world.
Take the next steps in growing your bookkeeping business
Join the Workflows for Tax Pros free Facebook group today to learn more about effective social media strategies for promoting your bookkeeping or accounting services online.
In the group, you’ll connect with a supportive community of financial professionals building and growing their businesses together. This is a chance to share insights, gain advice, and collaborate with peers to thrive in your field.
